Initial Discovery
Align the owner's goals, attraction concept, season, and support needs.
01 / LAUNCH
Launch Your Attraction
From concept approval to opening night, AOG builds the operating infrastructure behind the attraction.
THE PATH TO OPENING NIGHT01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19
Every stage has a purpose.
Site Review
Review access, utilities, guest flow, traffic, and property constraints.
Feasibility
Assess operating capacity, site suitability, and resource requirements.
Budget
Build project and operating budgets with clear assumptions.
Operating Model
Define site leadership, central support, staffing, and responsibilities.
Contract
Agree the service scope, approval authority, deliverables, and reporting.
Project Kickoff
Establish the schedule, decision register, and communication rhythm.
Creative Partner Coordination
Align specialist designers with site requirements and installation plans.
Permitting
Coordinate submissions, inspections, and local authority requirements.
Procurement
Plan purchasing, vendor commitments, deliveries, and material tracking.
Site Construction
Coordinate infrastructure, contractors, access, and site readiness.
Technology Deployment
Install and commission networks, communications, and show-system interfaces.
Website and Ticketing
Prepare the website, ticket products, admissions equipment, and customer journey.
Marketing
Launch agreed campaigns, partnerships, email, and social activity.
Recruiting
Hire site management, supervisors, and seasonal teams.
Training
Teach operating procedures, guest service, safety, and escalation.
Testing
Verify systems, site procedures, staff readiness, and issue resolution.
Soft Opening
Rehearse live operations and make adjustments before full attendance.
Public Opening
Authorize guest operations and begin daily management and reporting.
OPENING READINESS
SAFE. READY. OPEN.
SAFE
Is the site safe and compliant?Review site conditions, required approvals, inspections, and emergency procedures with responsible parties.
READY
Are people and systems ready?Confirm staff, facilities, technology, training, and operating procedures are prepared.
OPEN
Authorize guest operations.The Manager on Duty authorizes opening after the readiness checks and outstanding issues are reviewed.
YOUR NEXT SEASON STARTS HERE